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Samoa business opportunities primarily lie in the areas of agriculture, fishing, food processing, and tourism. Agriculture and fishing employ roughly two-thirds of the labour force and make up close to 90% of exports – including fish, coconut cream, coconut oil, and copra. Not coincidentally, the manufacturing sector mainly processes food products (although Samoa is home to a large automotive wire harness factory). New Zealand is Samoa’s principal trade partner, followed by Australia, the United States, Japan, China, American Samoa, and Fiji. Tourism (and its spin-offs – construction, transportation, services), is one of the most promising sectors of the economy. With continued expansion of the tourist trade, its hoped that Samoa will become less dependent on personal remittance (from nationals working abroad) and official development assistance, as sources of foreign exchange.

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