Thanks to increased pet ownership and increased spending per pet, the worldwide pet industry has seen rapid growth in recent decades. In fact, people increasingly view their pets as part of the family and are willing to spend even during difficult economic times. The pet industry itself, can be broken down into several different categories: (1) live animal purchases, (2) pet food and treats, (3) pet supplies, (4) veterinary care, and (5) other services (pet grooming, boarding, training, pet sitting, etc.). Examples of pet businesses include: pet supplies retailer, vet clinic, dog grooming service, dog training center, aquarium rentals, kennel, petting zoo, pet clothes e-store, pet blog, pet cemetery, etc.